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Barefoot Bandit or Barefaced Stunt?
The tale of the Barefoot Bandit in today’s Times (currently locked behind a paywall, otherwise I would of course have encouraged you to click here) is, on the surface, a ripping yarn, a boy’s own...
View ArticleStunt of the Week
It’s been a good week for stunts – the Barefoot Bandit’s a classy effort, but a little over-complicated. More gloriously simple is Island’s approach to promoting Tom Jones’s new album of hymns, Praise...
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Tony Blair’s Cunning Stunt
If any politician was going to pull off the greatest stunt of a generation, it really had to be Tony Blair. And, by committing all the proceeds from his memoirs (as well as the £4 million advance) to...
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Lady Gaga: Offal or Wonderful?
The more I think about Lady Gaga’s meaty costume worn at her appearance at the MTV Awards, the less sure I am about the intentions behind it. Is it 1) a controlled and thoughtful satire in meat couture...
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50 Years of Psycho Stuntsmanship
As the nights draw in faster and faster, it’s worth remembering that, 50 years ago, Alfred Hitchcock dreamed up two things that have defined the horror film industry ever since. The first was the film...
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Royal wedding? Screw the recession, there’s dosh to be made…
And so the day has come! Prince William is to marry Kate Middleton. Be of good cheer, Britain, there’s new blood being drafted into the old firm! It really is fabulous news, in such tough economic...
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Vegan Football
Football’s back in the news, but this time it’s not about vast sums being splurged on footballers in the transfer market, it’s a stunt that raises awareness about the quality of food at your average...
View ArticleRebel Radiohead and the Brits
Radiohead are back with a new album, The King of Limbs, and a development of the original stunt for their last album, In Rainbows, which was for sale on a ‘pay what you can afford’ basis. Excitement...
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The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs
For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with...
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Arch West: The Final Chip off a Very Old Block?
It’s a great story for anyone who’s obsessed by the showmanship of selling: Arch West, the great Frito-Lay marketing exec and inventor of Doritos, has been covered with his beloved chips in his final...
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Stripping For Votes Could Work, Just Nobody Tell Theresa May
The video of Polish politician Katarzyna Lenart stripping for votes has generated the kind of online buzz that other party political broadcasts (and I use the term in its loosest sense) could only...
View ArticleJoey Skaggs, Giant Bras and the Origins of Creativity
I’ve recently been running around on a kind of UK Tour, delivering a new presentation in Gateshead, Brighton and various locations in London for a range of industry events in between the rigours of my...
View ArticleJay Bernstein: Still Stunting from Beyond the Grave
The unmatchable Hollywood publicist, agent and stuntmaker Jay Bernstein has shown us all once again how a true publicity superstar does things with a fitting final stunt. The sadly deceased genius has...
View ArticleThe Bayern Munich Transfer Stunt: When Clever Becomes Smartarse
Yesterday’s failed Bayern Munich stunt was an ideal example of what happens when creative energy fails to connect with the reality of the media narrative. For those who didn’t hear, the German football...
View ArticleWhat did Trenton Oldfield Mean for Stuntsters?
Back at the start of last week, wherever you turned in mediaworld you found someone sticking their oar in (sorry) to the discussion on wayward idealist Australian Trenton Oldfield and his...
View ArticleTupac Rises and Forsythe Shambles Forth- What British Stuntsters Could Learn...
It looks like Tupac Shakur’s back on top for the foreseeable future- it was announced today that his frankly rather terrifying hologram will be going on tour following its first outing at Coachella...
View ArticlePippa- Maybe down but Not Out
A deep collective breath is perhaps needed. Pippa Middleton’s identification with firearms last weel, thanks to the somewhat incautious actions of friend Romain Rabillard, has led many to predict that...
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Corbyn’s Labour manifesto: when is a leak not a leak? (The Drum)
Jeremy Corbyn has always insisted that Labour policy be decided by consultation and debate. With the leaking of a draft of the party’s manifesto, Labour has launched its most ambitious act of policy...
View ArticleBrands like Red Bull like Felix
So #Felix is no longer just a brand of cat food or a defunct cartoon character, but embodies a new marque of heroism and maverick adventure. A stuntman extraordinaire, who last night earned much sort...
View ArticleSelfridge's Guide to Suprasexual Seduction
AS the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago today. It is only fitting that the week of...
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