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Arch West: The Final Chip off a Very Old Block?
It’s a great story for anyone who’s obsessed by the showmanship of selling: Arch West, the great Frito-Lay marketing exec and inventor of Doritos, has been covered with his beloved chips in his final...
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Stripping For Votes Could Work, Just Nobody Tell Theresa May
The video of Polish politician Katarzyna Lenart stripping for votes has generated the kind of online buzz that other party political broadcasts (and I use the term in its loosest sense) could only...
View ArticleJoey Skaggs, Giant Bras and the Origins of Creativity
I’ve recently been running around on a kind of UK Tour, delivering a new presentation in Gateshead, Brighton and various locations in London for a range of industry events in between the rigours of my...
View ArticleJay Bernstein: Still Stunting from Beyond the Grave
The unmatchable Hollywood publicist, agent and stuntmaker Jay Bernstein has shown us all once again how a true publicity superstar does things with a fitting final stunt. The sadly deceased genius has...
View ArticleThe Bayern Munich Transfer Stunt: When Clever Becomes Smartarse
Yesterday’s failed Bayern Munich stunt was an ideal example of what happens when creative energy fails to connect with the reality of the media narrative. For those who didn’t hear, the German football...
View ArticleWhat did Trenton Oldfield Mean for Stuntsters?
Back at the start of last week, wherever you turned in mediaworld you found someone sticking their oar in (sorry) to the discussion on wayward idealist Australian Trenton Oldfield and his...
View ArticleTupac Rises and Forsythe Shambles Forth- What British Stuntsters Could Learn...
It looks like Tupac Shakur’s back on top for the foreseeable future- it was announced today that his frankly rather terrifying hologram will be going on tour following its first outing at Coachella...
View ArticlePippa- Maybe down but Not Out
A deep collective breath is perhaps needed. Pippa Middleton’s identification with firearms last weel, thanks to the somewhat incautious actions of friend Romain Rabillard, has led many to predict that...
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The Essex Lion and the Roar of the Crowd
The bank holiday would not be complete with out a silly season story. This year we were spoiled with the legend of the itinerant Essex lion. Mysteriously, an escaped lion was spotted on the loose in...
View ArticleBrands like Red Bull like Felix
So #Felix is no longer just a brand of cat food or a defunct cartoon character, but embodies a new marque of heroism and maverick adventure. A stuntman extraordinaire, who last night earned much sort...
View ArticleGreenpeace vs The Shard: Unleashing the Heat of the Arctic Campaign
Last week, six members of Greenpeace ascended their way into the history books during fifteen hours of sheer sweat, muscle and no doubt emotion, as they scaled The Shard to draw attention to Shell’s...
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iBaby: Clarence House’s latest must have toy
Photo Credit: Andre Camara So there we have it; the conclusion of the greatest product launch campaign Britain has ever seen. No, Apple didn’t bring out the iWatch while you weren’t looking. I’m...
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Plato, pressure and the death of PR stunts
Storify by BORKOWSKI.do Fri, Aug 09 2013 04:31:31 Plato, pressure and the death of PR stunts Activists scaled The Shard and the Home Office brazenly paraded their views on strategically driven ad...
View ArticleSelfridge’s Guide to Suprasexual Seduction
AS the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago today. It is only fitting that the week of...
View ArticleLess, but better, really is more.
Beyonce’s new iTunes record—the singer’s album broke a million sales in six days on Wednesday—should be a lesson not only to pop stars but to anyone with a message to get across. The singer released...
View ArticleThe Borkowski Awards—notable 2013 PR moments
I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought...
View ArticleLet’s not try to piss off the will of the people
As you may have seen on The Drum I shared my thoughts on Betfair’s stunt, or misfortune, or whatever it was, it was misguided. It may have attracted a few columns and conversations on Twitter but it...
View ArticleFashioning a stunt
Textiles and fashion occupy a central position in the realm of material culture. Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and...
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Stunt Deflation: The Balloon Boy Aftermath
It seems that there is a total sense of humour failure endemic throughout the world when it comes to stunts like the ‘Balloon Boy’ incident, as the ongoing trial of the parents proves – they apparently...
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Election Stuntwatch: Week One
One person who understood deeply and passionately about making the most of publicity – and who would have livened up the coming election no end if he had cared to participate in the process – was...
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