Brands like Red Bull like Felix
So #Felix is no longer just a brand of cat food or a defunct cartoon character, but embodies a new marque of heroism and maverick adventure. A stuntman extraordinaire, who last night earned much sort...
View ArticleSelfridge's Guide to Suprasexual Seduction
AS the January sales wear on urging us to grab our discounts before they end, we should spare a thought for Harry Gordon Selfridge, born 149 years ago today. It is only fitting that the week of...
View ArticleGreenpeace vs The Shard: Unleashing the Heat of the Arctic Campaign
Last week, six members of Greenpeace ascended their way into the history books during fifteen hours of sheer sweat, muscle and no doubt emotion, as they scaled The Shard to draw attention to Shell’s...
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iBaby: Clarence House's latest must have toy
Photo Credit: Andre Camara So there we have it; the conclusion of the greatest product launch campaign Britain has ever seen. No, Apple didn’t bring out the iWatch while you weren’t looking. I’m...
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Plato, pressure and the death of PR stunts
Storify by BORKOWSKI.do Fri, Aug 09 2013 04:31:31 Plato, pressure and the death of PR stunts Activists scaled The Shard and the Home Office brazenly paraded their views on strategically driven ad...
View ArticleLess, but better, really is more.
Beyonce’s new iTunes record—the singer’s album broke a million sales in six days on Wednesday—should be a lesson not only to pop stars but to anyone with a message to get across. The singer released...
View ArticleThe Borkowski Awards—notable 2013 PR moments
I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought...
View ArticleLet's not try to piss off the will of the people
As you may have seen on The Drum I shared my thoughts on Betfair’s stunt, or misfortune, or whatever it was, it was misguided. It may have attracted a few columns and conversations on Twitter but it...
View ArticleFashioning a stunt
Textiles and fashion occupy a central position in the realm of material culture. Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and...
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Corbyn's Labour manifesto: when is a leak not a leak? (The Drum)
Jeremy Corbyn has always insisted that Labour policy be decided by consultation and debate. With the leaking of a draft of the party’s manifesto, Labour has launched its most ambitious act of policy...
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